![]() ![]() While this new environment provides infinite possibilities for advertising and marketing, I hope we avoid some of the pitfalls we’ve experienced on Earth. 1 brand in the world, but in the universe? And what could be more desirable than being not just the No. ![]() The ability to build, research and travel in space means that global brands will seek to become intergalactic brands. So many brands want their product to be a leader – not only in the specific business, but in an entire category. They love innovation, which is what space represents to so many people. Brands love the idea of being ‘first.’ They want to be first to market. If this year has made people realize they don’t have to be jet pilots, specimens of perfect health or billionaires to leave Earth, what are the possibilities going to be in 2026?Īs this final frontier opens itself up more, the next space race will be between brands for new opportunities to lead in the marketing race. It also represents a tabula rasa – a clean slate – for the advertising world. Space is pristine, undisturbed territory. It’s concrete and accessible, and there’s going to be an incredible momentum around it that will drive advertising. Outer space is no longer this abstract, sci-fi, Jetsons concept. And wherever culture goes, so too do brands and advertising. It feels more accessible than ever and is what’s driving the cultural conversation. Space is no longer the purview of an elite few. ![]() It has reinvigorated the public’s interest in what’s beyond Earth, precisely because people can now picture themselves in orbit. Inspiration4 made the idea of space travel for the regular person a tangible possibility. ![]()
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